Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more Business your business card must stand out, and get noticed.
How a distinctive business card resulted in a $5,000 Sale
A friend of mine and his wife recently went furniture shopping. By the end of the day they had gone to 8 stores and had 8 Business cards. 7 of the Business Cards were your garden variety white cards with one or two color writing on them.
One card was a little different. The salesman, we will call him Bob, had decided to make his card stand out a little by putting his picture on it along with a couple of color pictures of his furniture. Bob’s business card made an immediate impression.
The next day they flipped through the all the business cards that they had received the previous day. They immediately remembered Bob from his business card. They went to Bob’s store and spent over $5,000 All because of a business card!
5 Tips to make your Business Card Stand out
1 - Use Full Color Printing
In the old days full color printing (4 color printing) was extremely expensive. You could pay over $200 /1000 for high quality full color cards. Prices have dropped and you can now get beautiful full color cards printed for about the same price as a plain two color card.
2 - Use a Tagline
A “tagline” is a one sentence benefit statement. Think of your Business card as a “Mini Billboard”. Pretend that you are writing a classified ad for a newspaper. You only have a small amount of space to describe your product or service in an intriguing way … what would you write to describe it?
For example: A Realtor could say “Helping Build dreams one home at a time”
3 - Put a picture on it!
I highly recommend that you put a picture on your business card. Studies have shown that people are more likely to hold on to a Business card with a photo on it. It could be your picture, a picture of your product, or a combination of both. Picture cards get attention!
4 - Don't use Business Card “Templates”
There are websites you can go to online where you can choose from pre-made business card designs called templates. The problem with this is that the more people who use these templates the more you card starts to look like everybody else’s. You want to have a business card that stands out from everybody else’s, not one that gets lost in the crowd.
5 - Let a Professional Design It
Unless you are a professional graphic designer designing your own card is like performing root canal on yourself. Its going to take a lot of time and you may not be happy with the results. Leave the designing to the professionals and use you time doing what you do best … selling your product or service!
Copyright © 2005 Jack Bastide All rights Reserved
Jack Bastide specializes in helping you get more business! You can contact him at http://www.jackbastide.com/ or call him at 800-59-JACKB Register to win a Free Business Card Makeover at http://www.businesscardmakeover.com/ For more free marketing tips and tools http://www.jackswebtips.com/
posted by Jack Bastide @ 7:52 PM
4 comments
4 Comments:
Greetings Jack! My name is Scott Ginsberg. I'm an author/speaker from St. Louis, MO. I help people become UNFORGETTABLE communicators - one conversation at at time.
I loved your article, "Business Card Design - How to Stand out and Get Noticed," and I linked to it on my recent blog post.
Check it out here:
http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html
Thanks for the inspiration!
hey Jack thanks for your tip.
i just got my business ads delivered yesterday, only a small run of 250, but on the next batch i will take up your advice
You sound like you have a wealth of information, u should get out here more often!
Alvin Narsey
Hot News From The Automotive Lending Industry!!
+++++++++Current Profile+++++++++
InterFinancial Holdings, Corp (IFLH)
Current Price $0.036
+++++++++++++++++++++++++++++
Is this an undiscovered gem priced to go higher!!
Please read the following Announcement in its Entirety and Consider the Possibilities�
Watch this One to Trade!
IFLH announces Senator David Cain has joined its Board of Directors!!
IFLH volume trading is beginning to surge with landslide Announcement. The value of this
stock appears poised for growth! This one should not remain on the ground floor for long.
BREAKING NEWS!!
InterFinancial Holdings, Corp. (OTC Pink Sheets: IFLH - News) announced that they have added
David Cain to their board of directors. David Cain is currently the Chairman of the advisory
board to TTI (Texas Transportation Institute). Senator Cain represented Senate District 2 for
eight years in the Texas Senate and Chaired the Senate State Affairs Subcommittee on
Transportation and served nine terms in the Texas House of Representatives for District 107.
During his twelve years as Chairman of the House Committee on Transportation, Senator Cain�s
efforts on behalf of the people of Texas have been widely recognized. He was named to Texas
Monthly Magazine�s list of Ten Best Legislators, the Dallas Morning News said he was one of
the outstanding legislators of the 73rd session, and the Texas Department of Transportation
awarded him the Russell H. Perry Award in 1995 for his efforts to gain public awareness of
the need for and benefits of transportation facilities in the State of Texas.
Jeffrey C. Bruteyn, Managing Director, stated, We at InterFinancial are proud to have such a
widely recognized Senator join our board and oversee out automotive lending division. His
affiliations and connections to the automotive industry will be invaluable to our company.
Senator Cain will be instrumental in expediting our approval to use a government issued Seller
Finance License.
Seller Finance Licenses are very difficult to obtain and are usually reserved for the Big Boys
with heavy lobbyists. These licenses are highly coveted because it allows the finance company
to collect the entire down payment, instead of paying a portion of it to the taxing authority.
This dramatically helps a finance company�s bottom line if the buyer defaults on the loan.
With the new GPS tracking systems being installed on every car to dramatically improve
repossessions and with Senator Cain on the Board of Directors, InterFinancial Holdings
is ready to take their business to the next level.
Conclusion:
The examples above show the Awesome, Earning Potential of little known Companies
That Explode onto Investor�s Radar Screens. This stock will not be a Secret for long.
Then You May Feel the Desire to Act Right Now! And Please Watch This One Trade!!
GO IFLH!
All statements made are our express opinion only and should be treated as such. We may own,
take position and sell any securities mentioned at any time. Any statements that express or
involve discussions with respect to predictions, goals, expectations, beliefs, plans,
projections, objectives, assumptions or future events or performance are not statements of
historical fact and may be "forward looking statements." Forward looking statements are based
on expectations, estimates and projections at the time the statements are made that involve a
number of risks and uncertainties which could cause actual results or events to differ materially
from those presently anticipated. This newsletter was paid four thousand dollars from a party
(IR Marketing). Forward looking statements in this action may be identified through the use of
words such as: "projects", "foresee", "expects". in compliance with Section 17(.b), we disclose
the holding of IF LH shares prior to the publication of this report. Be aware of an inherent
conflict of interest resulting from such holdings due to our intent to profit from the liquidation
of these shares. Shares may be sold at any time, even after positive statements have been made
regarding the above company. Since we own shares, there is an inherent conflict of interest in
our statements and opinions. Readers of this publication are cautioned not to place undue reliance
on forward-looking statements, which are based on certain assumptions and expectations involving
various risks and uncertainties that could cause results to differ materially from those set forth
in the forward- looking statements. This is not solicitation to buy or sell stocks, this text is
for informational purpose only and you should seek professional advice from registered financial
advisor before you do anything related with buying or selling stocks, penny stocks are very high
risk and you can lose your entire investment.
Jack,
All great tips. And if you REALLY want to WOW your business card recipients drop by http://www.ShowOffCards.com and get your own custom illustrated set of superhero business cards and your own personal Show Off web page. They are guaranteed to get a reaction and you will Be Unforgettable.
(No more 'vanilla' business cards please)
And by the way my blog is:
http://showoffcards.blogspot.com/
Post a Comment
<< Home