Thursday, May 11, 2006

How to Triple Your Internet Speed And Cut Your Phone Bill in Half With One Phone Call!

Hi Everybody,

I had an interesting experience this morning and I thought I would share it with you. If you find this post useful please pass it on to as many people as possible

I got a postcard from the cable company yesterday letting me know that I could get phone service from them. I called them up and here's the deal they offered me ...

Cable, Phone And Internet $99 / month

NOT A BAD DEAL ... Considering I was currently paying $140/ month for just phone and Internet alone ...

I called my Phone Company, told them I was thinking of switching over to cable and asked them if they had any promotions going

They Said they could give me the following

Dish Network, Unlimited Phone (all same feature that I have now) and 1.5 Gb DSL (3 times my current speed) for $115! I them asked what if I didn't want the Dish. They said they would take Off $40 ...

So now I had Unlimited Phone and 1.5mb DSL ( triple my currrent speed) for $75 instead of $140!My phone bill was roughly cut in half and I tripled my Internet speed and all I had to do was make a 5 minute phone call!

You never know what you can get ... until you ask for it!

Moral of The Story: Competition Sucks when you're the business but rocks when you're the customer! If there was no competition there was NO WAY the phone company would lower their rates

My Advice: Call your Cable Company and Phone company and get their best deal. Then play them against each other

Jack

P.S. This works with Credit card companies as well. Call them up and ask them to lower your interest rate .. more often than not they will!

P.P.S. A Cool Marketing Tool >> http://www.SendCardsFast.com

Friday, October 28, 2005

Web Site Design - Make More Sales Without Paying More for Traffic

There are only two ways to make more sales with your Website. You can drive more visitors to the site using the latest traffic generating techniques or you can convert more of your existing visitors to customers which is known as “increasing the conversion rate”.

In this article I am going to show you how to increase the conversion rate (and profitability) of your web site by using Direct Response Techniques that have been around for many years. These methods do not rely on the temperamental search engines or the latest technology, they rely on something that never changes; Human Psychology.

Let’s say that you buy 1000 visitors to your site using a method such as pay per click and you are paying 20 cents per click. For those 1000 Visitors you would pay $200. Now let’s assume that you make $10 on each Sale. If you get 1 out of every 100 visitors to buy your products (1% Conversion Rate) you would make 10 Sales. You would make $100 in Gross Profit but you paid $200 for the visitors so you have as Net loss of $100!

But what if we can Increase the conversion Rate? What if we got 2 out of 100 customers to buy? Or 3 or 4 or 6? Well if you got a 2% Conversion rate you would get 20 Sales for a Gross Profit of $200 and a Net of “Break Even” If You got a 3% Conversion Rate you would Net $100, 4% would net you $200 and 6% would net you $400 .. all with the same amount of traffic!

Here are 5 Elements that will make your web site more profitable by increasing the conversion rate

1 – A Powerful and Gripping Headline

The Headline is without a doubt the most important part of any ad, sales letter or website. From the time a visitor get to your web site you have 7 Seconds to grab their attention before losing them forever. The best way to think of your headline is … “The Ad for Your Ad” … If your headline connects with the prospect they will read further … if not they will click away into cyberspace …. Never to be heard from again!

If you get nothing else out of this entire article make sure your site has a powerful and compelling headline. I go a lot into developing powerful headlines in my newsletter so feel free to subscribe to it on my website

2 –Compelling Copy

The job of the headline is to stop your prospect in their tracks and get their attention; it’s the job of your copy to keep them interested and make the sale. Great copy will engage the prospect, get their interest, touch their hot buttons, and ask for the sale. A top notch copywriter may charge $10,000 or more to write a sales letter for your website, and they are well worth it . If you can’t afford $10,000 for a Sales Letter I might be able to help you..

Good Copy uses the AIDA formula

A - Attention (Get the prospects Attention, with a great headline!)

I – Interest (Get their interest with some great Copy)

D – Desire (Whip them up into as frenzy so that they DESIRE your product)

A – Action (Ask for the Sale!)

3 - Testimonials

There’s a phenomenon known as “Social Proof” which basically means “If it’s good enough for him its good for me”! By having testimonials on your website it shows your prospect that he is making a good decision to buy your product because “Everybody else is doing it” Testimonials are very powerful, the more the better!

When giving Testimonials the more details the better:

Bad Testimonial: “I loved the Product” J.R, Texas

Good Testimonial: “This Product is great!, I Lost over 20 pound In 30 days and I have a lot more energy” John Roberts, Police Officer, Houston Texas

4 – Defined Course of Action

You should have a course of action that you want to lead you prospect to ... either to buy something, opt-in to your list or whatever … If you have a bunch of distracting links such as “About Us” , Our Staff” etc your just going to distract the prospect from your real purpose which is to get him to purchase your product or opt in to you list!

5- The Fortune is in The Follow-up!

No matter what you do it’s more likely than not that your prospect will not be in a “buying mood” when they come to your website. The worst thing that you can do is let them leave without even knowing that they have been there. Even if they don’t buy anything immediately you want to capture their information for later follow-up.

The best way to do that is to have them fill out a form that takes their information and puts it in an auto-responder. Once you have the information the auto-responder will do all the follow-up work for you automatically. This will free you up to do other things … like going to the bank to deposit money!

In order to induce your prospect to leave their information you will have to offer them something; it could be a free subscription to your newsletter, a free report or a free e- course. It must be something of value and it should have the same theme as your website.

For example, If you have a site that caters to dog owners you could offer a 7 part course on how to Groom your dog. You could set up 7 Lessons in advance and put them in your auto-responder

The autoresponder I use is Aweber Systems. I have been using them for years and have been very happy with them. At the time I am writing this they have a Special where you can Try the System Risk free for 30 Days, their web site is http://freetrial.aweber.com

I hope you enjoyed this article and put it to good use converting those visitors to cold hard cash

Copyright © Jack Bastide All rights Reserved
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Jack Bastide specializes in helping you get more business! You can contact him at http://www.jackbastide.com/ or call him at 800-59-JACKB For more free marketing tips and tools http://www.jackswebtips.com/ Did you enjoy this article? You can show your appreciation by Buying Jack A Beer at http://www.jackbastide.com/beer

Wednesday, March 09, 2005

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more Business your business card must stand out, and get noticed.

How a distinctive business card resulted in a $5,000 Sale

A friend of mine and his wife recently went furniture shopping. By the end of the day they had gone to 8 stores and had 8 Business cards. 7 of the Business Cards were your garden variety white cards with one or two color writing on them.

One card was a little different. The salesman, we will call him Bob, had decided to make his card stand out a little by putting his picture on it along with a couple of color pictures of his furniture. Bob’s business card made an immediate impression.

The next day they flipped through the all the business cards that they had received the previous day. They immediately remembered Bob from his business card. They went to Bob’s store and spent over $5,000 All because of a business card!

5 Tips to make your Business Card Stand out

1 - Use Full Color Printing

In the old days full color printing (4 color printing) was extremely expensive. You could pay over $200 /1000 for high quality full color cards. Prices have dropped and you can now get beautiful full color cards printed for about the same price as a plain two color card.

2 - Use a Tagline

A “tagline” is a one sentence benefit statement. Think of your Business card as a “Mini Billboard”. Pretend that you are writing a classified ad for a newspaper. You only have a small amount of space to describe your product or service in an intriguing way … what would you write to describe it?

For example: A Realtor could say “Helping Build dreams one home at a time”

3 - Put a picture on it!

I highly recommend that you put a picture on your business card. Studies have shown that people are more likely to hold on to a Business card with a photo on it. It could be your picture, a picture of your product, or a combination of both. Picture cards get attention!

4 - Don't use Business Card “Templates”

There are websites you can go to online where you can choose from pre-made business card designs called templates. The problem with this is that the more people who use these templates the more you card starts to look like everybody else’s. You want to have a business card that stands out from everybody else’s, not one that gets lost in the crowd.

5 - Let a Professional Design It

Unless you are a professional graphic designer designing your own card is like performing root canal on yourself. Its going to take a lot of time and you may not be happy with the results. Leave the designing to the professionals and use you time doing what you do best … selling your product or service!

Copyright © 2005 Jack Bastide All rights Reserved

Jack Bastide specializes in helping you get more business! You can contact him at http://www.jackbastide.com/ or call him at 800-59-JACKB Register to win a Free Business Card Makeover at http://www.businesscardmakeover.com/ For more free marketing tips and tools http://www.jackswebtips.com/

Tuesday, December 14, 2004

My First Blog

This is my first attempt at blogging so if it sounds lame ,, Too bad :)

So here it is December 14th and I haven’t started My Christmas Shopping yet. Is this unusual for me?? No, I do this every year. The average time for me to start Christmas Shopping is Dec 24th ... So I have plenty of time.I haven’t even done my Christmas cards yet. Luckily I found a new system that allows me to send cards automatically at the touch of a button online..(http://www.SendCardsFast.com)

I currently live in Florida near Disney but used to live in Brooklyn NY. I can’t tell you how many times I used to go to the General Post Office in the city to mail my Tax Returns in April 15th. (For Non New Yorkers "the city" means Manhattan). I used to go home after work, eat dinner and then drive into the city to mail my return.I wasn’t the only who did this. There were large crowds there. It was sort of like a party atmosphere. They even had free massages for all the stressed out people. It was kind of fun actually.

I have to get up early tomorrow to go to Jacksonville where I Invest in Real Estate. It’s about a 3 hour drive from where I live near Disney I have been buying properties for No Money Down. You know all that stuff you see on TV every night about Investing In Real Estate? Well the funny thing is that some of it actually works!

Anyway … until Next time